引き札見本帖　全二十二図 Hikifuda-sample book（古書）

SOLD OUT

355x260mm, 22 葉

木版、22葉のうち金澤近廣堂印3葉、表紙いたみ、虫喰い

355x260mm, 22 leaves, woodblockprint, “Kanazawa Konkodo 金澤近廣堂” stamped on 3 leaves. Japanese binding, color is fresh, some wormholes on the margin, a bit rubbed. Rare.

Hikifuda are advertising flyers created during the Edo, Meiji, and Taisho periods to advertise stores, wholesalers, brokers, manufacturers, and distributors. They are not only used as historical materials for advertising, but also have value as works of art due to their unique colors and bold designs, making them the subject of collection, and are held in museums around the country, as well as exhibitions.

Early Hikifuda had one or two colors, but brightly colored Hikifudas were created during the decline of ukiyo-e, and as commercial activity flourished with civilization and enlightenment, Japanese woodblocks, lithographs, copperplates. These are printed materials such as store flyers, insert advertisements, wanted flyers, prizes, and supplements that were produced in large quantities with the development of letterpress printing. They were used not only to advertise products, but also to celebrate store openings and renovations, hand out items to customers, and hand out items on the streets.

It was the last general printed material with a handmade feel, second only to ukiyo-e, and was the origin of modern advertising, as well as the forerunner of catchphrases. Nowadays, it is treated as a work of art, and is also valuable as a historical document of the time. In addition to the clothing, food, shelter, daily necessities, and industry that the stores sold at the time, you can also see historical materials such as the first telephones, telephone poles, automobiles, trains, and airplanes depicted in paintings. For example, cigarette brands include Shikishima, Yamato, Yamazakura, Star, Cherry, and Hero. It spread not only to the metropolitan areas of the time, such as Edo-Tokyo, Osaka, and Kyoto, but also throughout the country. They come in a variety of sizes, some smaller than Ukiyo-e, and some larger. They were also pasted on the walls of houses, sliding doors, and public baths.
(Wikipedia)

Stock Code: 240814beni